Growing up across cultures taught me to hold multiple points of view without assuming any one perspective contains the whole answer.

That orientation became foundational to how I approach strategy, problem-solving, and product development, strengthening my ability to integrate different forms of information, understand their implications, and make strategic decisions.

FORMATION

I joined Bureau van Dijk, a financial data services company later acquired by Moody’s, in an IT support role. As the second hire into a small U.S. technical team, my work quickly expanded into product.

I worked directly with enterprise users to understand what they were trying to accomplish, identify workarounds, and translate recurring needs into product requirements, feature roadmaps, and updates.

Over time, I became a product resource for clients, sales, and technical teams, supporting a multi-product SaaS portfolio.

I worked across a range of restaurants, including Michelin-starred fine dining.

Those environments taught me to recognize behavior as another form of communication, translate between customer and business dynamics, and make strategic decisions by considering how each decision would affect an interconnected operation.  

I joined Amorepacific’s U.S. business as a Consumer Insights Analyst and later became Manager, working as an individual contributor within its global R&D organization. I was hired to help establish the U.S. Consumer Insights function.

I developed capabilities and processes across qualitative, quantitative, product, and sensory research while supporting market intelligence, trend and innovation work, brand strategy, and product development across a multi-brand portfolio.

Building the function required me to integrate consumer, brand, market, and business dynamics to inform decisions across product development, innovation, and long-term planning. 

EXPERTISE

Beauty & CPG Product Development

Consumer Research · Qualitative & Quantitative Research · Market & Competitive Intelligence

Product & Sensory Research · Product Validation · Innovation Strategy · Strategic Foresight · New Product Development

THE BUILD BRIEF™

Published Thinking

The Build Brief™ is my publication on Beauty & CPG product development strategy, making the strategic considerations behind how consumer products are developed more accessible.

STUDIO OF SYSTEMS™

Applied Practice & Intellectual Property

Studio of Systems™ is my applied Beauty & CPG product-development practice, spanning research, strategy, innovation, and the development of decision-making frameworks.

BRAND EXPERIENCE

Selected Work Across Amorepacific's U.S. Portfolio:

LANEIGE · innisfree · Sulwhasoo · IOPE · Primera · Mamonde · AMOREPACIFIC · Osulloc

CONTACT

For consulting, collaborations, and other inquiries: therese@kialukofi.com.